It used to be having a great insurance agency website was enough to be successful with digital marketing. That is the bare minimum now.
Today, you need to also have a whole digital marketing strategy, which can include your website but also email marketing, search engine optimization (SEO), and more.
If you feel like you do not have the time every month to spend on your digital marketing strategy, we have a plan for you.
Our Smart Strategy marketing plan pairs you with a dedicated digital marketing expert who will work with you to build a strategy for your digital marketing efforts.
For only $250 initial setup and $275 monthly recurring, here is what we will do for you as part of your Smart Strategy marketing plan.
Your dedicated strategist will work with you to build strategies for your digital marketing and develop your online presence and agency brand. They will also support your efforts to generate new prospects and retain your current clients with customized messaging and a distribution plan.
With your Platinum website plan, you will have the opportunity to review your leads and marketing strategies with your dedicated strategist in monthly on-demand consultations. This will help you to gain insights and strategies on how to improve your online presence and digital marketing.
We will create and set up Google Analytics, Google Search Console and Bing Webmaster Tools so you get a comprehensive view of your website’s progress in search results.
Google My Business Optimization
We will create and help maintain the Google My Business page for your agency. This page gives you the opportunity to show up in the map pack results in Google. We will also provide guidance on obtaining new reviews.
One of the most important elements of online marketing is content. When done correctly, it improves the readability of your insurance agency website and helps search engines know for which queries to show your website in the results. You will get one page of unique custom content per quarter.
Each month we will publish a unique, shared blog post on your website that covers industry-related topics.
We will optimize your insurance website according to the search phrases that are most valuable for you. For example, to be visible in search results, your website needs to tell Google about your agency and what you do.
With your platinum website plan, your monthly search data report will show your website’s progress and give insights into what is working and what could use an adjustment.
We will create, claim and clean business listings for you. A consistent name, address and phone number across all listings is critical.