ITC Blog

#AgentCon17 Preview: Sales and Marketing: Two Sides of the Same Hand
February 24, 2017
This is a preview of a breakout session at ITC Agent Conference 2017. View the full agenda here.  Do you know how much of your advertising dollars are wasted? Nearly a century ago, John Wanamaker, a pioneer in marketing, said, "Half the... Read More

How Branding Impacts Your Insurance Website’s Visibility
February 22, 2017
When you think about search engine optimization (SEO), what first comes to mind? You’ll likely associate it with keywords, content and links. You’re not wrong. These are key components that help your insurance website appear in search results. Read More

5 Myths That Are Holding Your Agency Back
February 21, 2017
To stay on top of what’s happening in the industry, I read a lot. Trade publications, industry forums, social media, article comments, various newsletters. I often come away from this time with two thoughts. First, there is a lot of passion for this industry. Read More

Internal Links: Yes, They Really Are Important
February 20, 2017
If your agency has had an insurance website for any length of time, you’ve learned your website needs links. If you want your agency website to be visible online, links are the path to high rankings. Links are central to a good SEO strategy. Read More

#AgentCon17 Preview: Using Insurtech Trends to Maximize Traditional Agency Sales
February 17, 2017
This is a preview of a breakout session at ITC Agent Conference 2017. View the full agenda here.  We think of disruptors in other industries such as Uber in transportation, Expedia in travel, and the iPod in music. Read More

Masters of Marketing - A Thousand Words: Using Photos on Your Insurance Website
February 16, 2017
In the February 2017 edition of Masters of Marketing, Website Coordinator Matt Farrell discussed the importance of choosing the right images for your insurance website. Although it's tempting to just pick what looks good, agents need to keep qua... Read More

What's in Release of InsurancePro

These are the enhancements that are included in the latest release of agency management system InsurancePro (Release   Added masking for Social Security and driver's license numbers Added the ability to have location administrators Read More

404: Blog Entry Not Found
February 15, 2017
Picture this: A customer is on the side of the road after a car wreck. They log into your agency website from their mobile device. They navigate to the claims portal and tap their carrier of choice. A message pops up.  404: Page not found.  Read More

Top 5 Keys to a Successful Infographic
February 13, 2017
An infographic is a great way to position your insurance agency website as a thought leader. Infographics are fun, visually interesting ways to present data about your agency. They can communicate statistics in a colorful and engaging way. Read More

#AgentCon17 Preview: Future Proofing Your Agency’s Search Visibility
February 10, 2017
This is a preview of a breakout session at ITC Agent Conference 2017. View the full agenda here.  For the past two decades, improving your insurance agency’s search visibility meant one thing: Getting your website to the first page of the search results. Read More

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