ITC Blog

The 411 on TurboRater’s New Required Fields Feature
December 15, 2015
Earlier this month, we released a new feature in our comparative rating system TurboRater. This feature dynamically determines which fields are required based on the carriers the agent has activated to rate. We received many questions about this change shortly after the release. Read More

Who Decides the Questions Used in a Comparative Rater to Quote a Risk?
November 12, 2015
Recently, ITC President Laird Rixford received an important question in an online forum. The question, “Who decides the questions used to quote a personal lines risk? The carrier or the comparative rating vendor?” For the answer, I first need to give a little background. Read More

Why Your Agency Needs an Employee Manual
December 2, 2014
According to a study on growth and performance standards from the National Alliance for Insurance Education and Research, the average insurance agency spends 44% of its revenue on employee salaries, commissions and benefits. Read More

4 Reasons an Insurance Consumer May Decide to Purchase… Other Than Price
September 30, 2014
All too often I hear producers say their clients only buy on price, but when producers sell on price alone, everyone loses. Agencies lose by risking adverse selection, which ultimately drives up their loss ratio. Read More

The Solution for Independent Agents to Quoting and Selling Online
March 27, 2014
For the past several years, we have seen a significant increase in the number of auto insurance quotes being requested online.  The latest studies from comScore, the global leader of digital measurement and analytics show that 67% of insurance shoppers start their research online. Read More

Learn TurboRater Secrets from Super Users at ITC Agent Conference
February 27, 2014
ITC is holding our first annual user conference in April. Our two-day user group conference is packed with information and training like "How Technology is Transforming Agencies" and "Raters and Management Systems: Integral Parts of Your Marketing Strategy. Read More

Why Standardized Processes are Important for Insurance Agencies
February 4, 2014
Successful independent insurance agencies rely on documented, standardized processes to complete any workflow, including new business quotes, renewals, cancellations, claims and endorsements, because they know how important these processes are to their success. Read More

Looking Back at 2013 | TurboRater
January 3, 2014
Happy New Year!  Looking back on 2013, I am very proud of the TurboRater team and all we have been able to accomplish.  More importantly though, I want to extend my thanks to our agents and partners. We appreciate your business and the opportunity to serve you. Read More

Is Insurance a Commodity Doomed to Be Sold on Price Alone?
July 6, 2013
Let’s start this out with Merriam-Webster’s definition of a commodity: An economic good, a mass-produced and unspecialized product. A good or service whose wide availability typically leads to smaller profit margins and diminishes the importance of factors other than price. Read More

Are Your Producers Quoting Adequate Limits?
May 15, 2013
Analyzing the liability limits your producers are quoting is easy with TurboRater's performance reports. With the limits quote analysis report, you can quickly view the percentage of quotes your producers are quoting for each liability limit as ... Read More

Removing Unnecessary Toolbars Can Improve Your Internet Speed
January 25, 2013
Today’s agency relies heavily on the Internet in order to perform day-to-day operations.  Whether obtaining a quote through TurboRater, checking a policy’s status in an agency management system or processing an endorsement on the ... Read More

A Look Back: TurboRater Enhancements in 2012
December 27, 2012
There have been many changes to TurboRater in 2012. Here's a recap of the major enhancements added to make TurboRater even better this year. General Enhancements Redesigned the TurboRater interface incorporating ITC's new colors and logo Read More

Sell More Auto Policies in Less Time With TurboRater's Prefill Function
November 14, 2012
TurboRater’s pre-fill feature significantly decreases the amount of time needed to obtain information from a prospect while also providing the agent valuable insight into potential undisclosed household drivers and vehicles.  Read More

Are Your Producers Asking the Questions?
November 13, 2012
Tracking how a prospect learned about you is vital to any business. It enables you to know the effectiveness of your marketing dollars and where you should concentrate on spending your marketing budget the following year. Read More

New Enhancements to TurboRater
October 18, 2012
Based on customer requests, we are continually adding new features to our insurance rating system TurboRater. Below are some of our most recent enhancements. 1. TurboRater integrates with our email marketing system AgencyBuzz allowing agents to... Read More

ITC announces BETA version of Performance Reports in TurboRater
August 6, 2012
ITC, the leading provider of agency automation solutions, announced today the BETA launch of Performance Reports in TurboRater.  As an agency owner, knowing how your producers, lead sources, locations, and insurance companies are performing f... Read More

Sales Tips for Phone Quotes
July 31, 2012
Every employee in an agency is responsible for sales, whether that word is included as a part of their job title or not. By being efficient, thorough, knowledgeable, friendly and accurate, each and every employee bolsters the image of the agency, ... Read More

Homeowner Rating Now on TurboRater
July 19, 2012
We have released our homeowners comparative rater in Texas, Arkansas, Illinois and Colorado. TurboRater customers now have the ability to quote both lines of business in one easy-to-use system. Just like with auto, the home rater provides a consistent and uniform entry. Read More

Restrict Access to TurboRater
January 8, 2012
If you have concerns about employees accessing TurboRater outside of your office, you can lay them to rest. You can restrict access to TurboRater by computer IP address. A computer IP address (Internet Protocol Address) is a numerical label assign... Read More

The Ongoing Debate Over the Use of Credit Scores

The use of credit scores to determine a rate for insurance coverage has long been a controversial subject. Insurance shoppers question how their credit score could possibly play a role in whether or not they will file a claim while numerous insure... Read More

Introducing the Concept of Geomarketing
January 5, 2012
One of the keys to effective selling is to know your market. The more you know, or understand, about the individuals you want to sell insurance to, the better your chances of communicating with them in a way that appeals to their needs and makes them open to taking out a policy. Read More

Using Google+ For Your Clients and Prospects
January 3, 2012
It’s not impossible to successfully write insurance policies without social networking online, but it sure does limit your list of prospects and marketing reach if you do. Read More

Sales Tips for Phone Quotes
December 6, 2011
Every employee in an agency is responsible for sales, whether that word is included as a part of their job title or not. By being efficient, thorough, knowledgeable, friendly and accurate, each and every employee bolsters the image of the agency, ... Read More

ITC Welcomes Cornerstone National to Real Time Rating in Kansas
October 12, 2011
Insurance Technologies Corporation (ITC), a leading provider of insurance rating, agency management systems, insurance agency marketing and insurance websites, reported the addition of Cornerstone National http://www.cornerstonenational. Read More

ITC Welcomes Safeway Insurance into TurboRater in Colorado
October 11, 2011
Insurance Technologies Corporation (ITC), a leading provider of insurance rating, agency management systems, insurance websites and insurance agency marketing, reported the addition of Safeway Insurance http://www.SafewayInsurance. Read More

ITC Welcomes KAI Advantage Auto to Real Time Rating in Indiana
August 19, 2011
Insurance Technologies Corporation (ITC), a leading provider of insurance rating, agency management systems, insurance agency marketing and insurance websites, reported the addition of KAI Advantage Auto http://www.kaiadvantage. Read More

ITC Welcomes GAINSCO Inc Into TurboRater in Oklahoma

Insurance Technologies Corporation (ITC), a leading provider of insurance rating, agency management software, insurance agency marketing and insurance websites, reported the addition of GAINSCO, Inc. http://www.gainsco.com into the TurboRater comparative rating system in Oklahoma. Read More

Guarding Your Agency Against Employee Theft
July 29, 2011
There is no feeling worse than when you find out that an employee has stolen from you. After hiring, paying and mentoring an employee, finding out that they’ve betrayed your trust is not only emotionally upsetting but can be financially draining as well. Read More

ITC Welcomes Safeway Insurance into TurboRater in Tennessee
July 8, 2011
Insurance Technologies Corporation (ITC), a leading provider of insurance rating, agency management software, insurance agency marketing and insurance agency websites, reported the addition of Safeway Insurance http://www.SafewayInsurance. Read More

ITC Welcomes GMAC Insurance to Real Time Rating in Indiana
June 12, 2011
Insurance Technologies Corporation (ITC), a leading provider of insurance rating, agency management, and website solutions, reported the addition of GMAC Insurance www.GMACInsurance.com into the TurboRater comparative rating system in Indiana. Read More

Promotions within ITC Clear the Way for Product Improvement
May 27, 2011
AnMarie Bozick, CIC the former Communications Director for Insurance Technologies Corporation (ITC), has been promoted to the position of Comparative Rating Product Manager. In this position, Bozick will be responsible for adjusting the direction ... Read More

ITC Announces the Addition of Conifer Insurance Company to TurboRater
May 18, 2011
Insurance Technologies Corporation (ITC), a cutting edge provider of insurance rating, agency management software, insurance agency marketing and insurance websites, announced the addition of Conifer Insurance Company, a sister company of www. Read More

ITC Announces the Addition of Western General Insurance Company to TurboRater
April 25, 2011
Insurance Technologies Corporation (ITC), a leading provider of insurance rating, agency management systems, insurance agency marketing and insurance websites, announced the inclusion of Western General Insurance Company www.westerngeneral. Read More

ITC Announces the Addition of Tejas Seguros to TurboRater
April 6, 2011
Insurance Technologies Corporation (ITC), a leading provider of insurance rating, agency management software, insurance agency marketing and insurance websites, announced the inclusion of Tejas Seguros, a personal auto product designed by Alternat... Read More

ITC Announces the Addition of Standard Mutual Insurance Company to TurboRater
March 30, 2011
Insurance Technologies Corporation (ITC), a leading provider of insurance rating, agency management software, and insurance websites, announced the inclusion of Standard Mutual Insurance Company www.standardmutual.com into the TurboRater comparative rating system. Read More

ITC Announces the Addition of Rockford Mutual Insurance Company to TurboRater
March 25, 2011
Insurance Technologies Corporation (ITC), a leading provider of insurance rating, agency management systems, insurance agency marketing and website solutions, announced the inclusion of Rockford Mutual Insurance Company (www.rockfordmutual. Read More

Email Marketing and the Insurance Agent
March 14, 2011
Electronic mail (email) is now so deeply entrenched in our everyday activities that we often overlook it as the marketing tool that it can be. But email offers agents the perfect platform for marketing: it’s free, easy, and something their clients access on a daily basis. Read More

Holding Producers Accountable by Measuring Their Success
February 21, 2011
Your producers work every day to sell policies, but the quotes that they give prospective clients don’t always turn into revenues for your agency. It is important that you monitor your producers’ results in order to hold them accountab... Read More

Monitoring Your Website Traffic
January 17, 2011
Just as you monitor the leads where your business is coming from, you should monitor the traffic on your website. Google Analytics is a free service offered by Google that generates detailed information on how people find your site and navigate through it. Read More

Get Found Locally for Free
January 16, 2011
There are many websites that provide a free local listing to businesses. These sites present an excellent way to get local search traffic to your website and your agency. To get the maximum benefit from these local listings, optimize your profile. Read More

Target Your Marketing with LinkedIn
December 20, 2010
Many people see the current rage of social networking as a fun and easy way to waste time. From checking in and earning badges on Foursquare to updating your status on Facebook to sending out links to great news articles on Twitter, every spare mo... Read More

Social Media and the Insurance Industry
December 4, 2010
Social media is an oft-used term these days, but many people misunderstand both the meaning of the term and the value of its tools. Social media is like other forms of media in that it offers a means to convey and communicate information. Read More

Internet Marketing vs. Traditional Marketing
August 30, 2010
With an increasing number of consumers turning to the Internet, it only makes sense to invest in online marketing. However, an online marketing initiative should not be thought of as a replacement for proven traditional methods. Read More

8 Tips to Optimize Your Website for Google
July 31, 2010
With a majority of insurance consumers starting their research online, building a website is a positive step forward in an agency’s marketing strategy.  However,  just because you build a website, does not guarantee visitors will come. Read More

Agents Marketing with Online Video
June 21, 2010
As the Internet evolves, so does the way insurance agents are marketing their agencies. With online video viewers reaching hundreds of millions on sites like YouTube and the ease of including videos on websites and blogs, more and more savvy insur... Read More

How to Create Videos to Increase Insurance Sales
June 7, 2010
As the Internet evolves, so does the way insurance agents are marketing their agencies.  With online video viewers reaching hundreds of millions on sites like YouTube and the ease of including videos on websites and blogs, more and more savvy... Read More

Texas Limited Auto Policies - Are They All the Same?
May 27, 2010
With the passage of Senate Bill 14 in 2003, auto insurance companies were permitted to file their own auto policy forms, with the Insurance Commissioner’s prior approval. Read More

Twitter 101 for an Insurance Agent
May 22, 2010
Twitter is a micro-blogging service that enables users to send short messages, which are called tweets. The tweets can only be up to 140 characters in length and are posted on your profile, your “followers’” profiles, and if you choose, can be posted publicly. Read More

Does My Agency Need a Website?
March 22, 2010
A website is essentially a giant billboard where people can get information about your agency, not just potential customers, but your current customers also. Today, websites are not just used as an advertising investment, they are used to complime... Read More

5 Ways to Increase Website Referrals
March 16, 2010
With 73% of insurance consumers using the Internet to research auto insurance last year, increasing your ability to be found online is a critical component to compete in today’s environment. Read More

Growing an Insurance Agency with Interactive Marketing
January 19, 2010
Consumers have been subjected to one-size-fits-all marketing campaigns for decades through traditional marketing efforts such as television, radio, telemarketing, and yellow page ads. Today’s consumer has several options to block the ads from reaching them. Read More

Bridging Generational Gaps

An annual review of equipment needs, staff performance, marketing objectives and so forth are all essential analyses to keep an insurance agency performing at its peak.  However, many agents overlook reviewing the needs of their consumers on a consistent basis as well. Read More

Texas Uninsured Motorists to Receive Non-Compliance Notice
December 15, 2009
The Texas Department of Insurance (TDI) announced that as early as Spring of 2010, non-compliance notices will be mailed to owners of uninsured vehicles. The notice will provide a warning for those driving uninsured – the situation will need to be corrected immediately. Read More

Best Practices to Increase Sales With Your Comparative Rater
November 18, 2009
What is the primary benefit of shopping with an independent agent?  They have access to multiple markets.  Yet, representing multiple carriers encompass a set of challenges such as the need to be familiar with multiple underwriting rules... Read More

5 Strategic Steps to Increase Visitors to Your Website
October 29, 2009
73% of consumers research their auto insurance online.1 Getting a favorable presence with the search engines, such as Google or Yahoo, is essential to reach this large segment of the market. Read More

Insurance Agents & Twitter?
October 22, 2009
Outbound marketing efforts are becoming easier for consumers to block. For instance, with the release of TIVO, consumers no longer have to sit through TV commercials, do-not-call lists impede telemarketing efforts, and so on. Read More

Top 10 Website Mistakes
October 15, 2009
73% of consumers that shopped for auto insurance in the last year did so online.1 With the population of online insurance shoppers increasing year after year, more insurance agents are using the Internet to market their agency. Read More

Automation's Role in Employee Theft
October 1, 2009
It’s not an easy thing to talk about even though it’s been several years and I’ve shared the story many times. I’m still embarrassed and feel guilty that I didn’t have a better system in place to see the warning signs sooner. Read More




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