ITC Blog

This is the Way: Linda Rey from Rey Insurance
September 27, 2016
Linda Rey from Rey Insurance thought insurance was boring and tried three times in her career to get out of the industry. She even sold yellow page advertising for three weeks to avoid working in insurance. When that job didn’t work out, Linda went to her father for advice. Read More

10 Bad Habits That Are Hurting Your Efficiency
September 20, 2016
Bad habits can get in the way of what we want for ourselves. It’s why they’re often the basis for our New Years’ resolutions. But, I’m not talking about habits like overspending, smoking or biting your nails. Read More

This is the Way: Tyler Nicholson from Aspire General Insurance
September 13, 2016
Tyler Nicholson got into insurance the same way a lot of people in the industry do… through someone he knew. A long-time friend asked Tyler to join him at a large auto insurance brokerage. So he set to work to get his license. Read More

ACORD Forms Update (August 2016)
September 9, 2016
We have updated the below ACORD forms for users of our agency management system InsurancePro. New Form 66 MS 2016/11 - Mississippi Insurance Supplement (for use on or after 11/1/2016) Forms with New Revision Dates Read More

Operation Agency Success: More Than a Website
September 6, 2016
  Is your insurance website just a website? Or is it an integral part of your agency marketing plan? ITC President Laird Rixford explains why it should be the latter.   Related Articles The Ultimate Guide to Building Your Insurance Agency Website Read More

ITC Integrates TurboRater with Compass Driving Records
August 24, 2016
Insurance Technologies Corporation (ITC), a provider of marketing, rating and management software and services, announced today the integration of TurboRater, its comparative rating system, with Compass Driving Records (www.imvrs. Read More

This is the Way: Tonya Pierron from ABC Insurance
August 23, 2016
As a kid Tonya Pierron spent her summers either hanging out with her father down the bayou on the seafood dock or with her mom in town at the medical supply store. A desire to be in sales developed from the time she spent observing them. Read More

Join ITC at the Largest P&C Conference in the West
August 22, 2016
ITC will be at the 2016 American Agents Alliance Convention & Expo at the JW Marriot Desert Springs Resort & Spa on September 22-25. You can find us in booth 301 during trade show hours, or in Directors Suite II teaching CE and work... Read More

ITC Debuts Inaugural InsurTech Scholarship
August 17, 2016
CARROLLTON, Texas (August 17, 2016) – Insurance Technologies Corporation (ITC), a provider of agency marketing, rating and management software and services, announced today the debut of an annual scholarship program to support the future of the insurance industry. Read More

5 Agency Marketing Lessons You Can Learn From Watching Elite Athletes

In the evenings after work and on weekends this week, you’ll find me glued to my television. It’s the same scenario in August every four years.  I love to watch the Olympics. Read More

Are You Fully Using the Insurance Agency Software You Have?
August 16, 2016
It is tempting to blame what’s not working on not having the right technology.  If you could just find the right comparative rater, productivity would improve. If you had the perfect agency management system, you’d retain more clients. Read More

ACORD Forms Update (July 2016)
August 11, 2016
We have updated the below ACORD forms for users of our agency management system InsurancePro. Forms with New Revision Dates 80 2016/11 replaces 2016/03 - Homeowner Application (for use on or after 11/1/2016) Read More

ITC Adds First Chicago to Binding Online with TurboRater for Websites in Illinois and Indiana
August 10, 2016
Insurance Technologies Corporation (ITC), a provider of marketing, rating and management software and services, announced today it has added First Chicago Insurance (www.firstchicagoinsurance. Read More

This is the Way: Stuart Ganis from Ganis Consulting
August 9, 2016
Stuart Ganis was handing out health club guest passes in a parking lot in 1989 trying to get prospects when he walked by an insurance agency. He was curious what they did because their phones were ringing constantly. Read More

TurboRater Becomes First Comparative Rater to Provide Two-Factor Authentication
August 3, 2016
Insurance Technologies Corporation (ITC), a provider of marketing, rating and management software and services, announced today it is adding a second layer of security to its comparative rating and sales system TurboRater with two-factor authentic... Read More

Operation Agency Success: The New Online
August 2, 2016
ITC President Laird Rixford talks about how consumers and their expectations have changed and created a new online. The insurance agency software is available now for you to meet these changing expectations. Are you ready for how consumers work today? Read More

ITC Integrates with Compare.com and Empowers Market Growth
July 27, 2016
Insurance Technologies Corporation (ITC), a provider of marketing, rating and management software and services, announced today its integration with Compare.com to help provide more auto insurance quotes to online insurance shoppers. Compare. Read More

This is the Way: Carrie Reynolds from Alan Galvez Insurance
July 26, 2016
Whenever someone mentions social media and insurance agents, Carrie Reynolds from Alan Galvez Insurance always springs to mind first. Carrie recognized social media as the perfect place to be personable and build relationships online, and she’s been successful at it. Read More

75 Blogging Lessons from 750 Blog Posts
July 20, 2016
ITC started blogging in 2008. Our first post? It was about getting your website listed on local searches. Since then, we’ve written 749 posts (include this one, number 750!) and covered a lot of topics. Read More

ITC Partners with Pioneer State Mutual on Insurance Agency Website Program

Insurance Technologies Corporation (ITC), a provider of marketing, rating and management software and services, and Pioneer State Mutual Insurance Company (Pioneer) announced today a partnership in which ITC will provide insurance websites to Pioneer’s agents. Read More

Why You Need to Make It Easy for Consumers
July 19, 2016
A survey a few years ago asked consumers what drives them to buy from and recommend companies. The single biggest reason? How easy it is for a consumer to get information and weight their options. Consumers want simplicity. Here’s an example. Read More

What's in Release 6.0.39.12 of InsurancePro
July 18, 2016
These are the enhancements that are included in the latest release of agency management system InsurancePro (Release 6.0.39.12). Corrected an issue with new installs not bringing up email center. Corrected display issue with emails on the policy summary screen. Read More

This is the Way: Misty Hoskins
July 12, 2016
A transplant from Louisiana, Misty Hoskins moved to Texas 30 years ago. She spent 10 years in the restaurant industry before she decided she wanted a change. Misty was choosing between the insurance and real estate industries. Read More

Operation Agency Success: More Than a Rater
July 5, 2016
ITC President Laird Rixford explains why your agency doesn't need just a comparative rater, it needs a sales system. Related Articles More Than Just Rating: A Revisit How Successful Insurance Agencies Apply E=M2C Read More

Highlights from ITC Agent Conference 2016
July 1, 2016
What happened at at ITC Agent Conference 2016? Well, some things you just have to experience. But, watch the highlights to get an idea of what you missed at this year's Agent Conference. Then, head over to the Agent Conference website, where registration is now open for 2017! Read More

ITC Named a Top Technology Provider in Insurance Business America
June 29, 2016
Insurance Technologies Corporation (ITC), a provider of agency marketing, rating and management software and services, announced today that Insurance Business America has included ITC in its list of top technology providers. Read More

The Cost of Insurance Website Traffic
June 22, 2016
When I talk to agents about their websites, the conversation always turns to traffic. I commonly hear complaints about not getting enough traffic. But when I ask what they’re doing to generate traffic, I often get blank stares. I get it. Read More

Why Data Security is Critical to Your Agency
June 21, 2016
What is your data worth? You might think not much. But if your agency has a data breach, you will be subject to a $1,000-$100,000 fine per incident. For 100 clients, that’s $100,000-$10,000,000 in fines. Read More

ACORD Forms Update (May 2016)
June 20, 2016
We have updated the below ACORD forms for users of our agency management system InsurancePro. New Forms 211 2016/09 - Schedule of Hazards (for use on or after 9/1/2016) 503 2016/06 - Commercial or Miscellaneous Bond Request Form Read More

This is the Way: Aly Manji from La Familia Insurance
June 14, 2016
As chief technology officer for his agency La Familia Insurance in Dallas, Texas, Aly Manji came to the insurance industry from a technology and consulting background. In 2010, he and his high school best friend decided to quit their consulting jobs. Read More

Operation Agency Success: Why You're Not on the First Page of Google
June 7, 2016
Being on the first page of Google results is a lot of work. ITC President Laird Rixford explains the four things that can keep your insurance agency website from appearing in those coveted ten spots on the first page. Related Article Read More

What's in Release 6.0.39.10 of InsurancePro
May 31, 2016
These are the enhancements that are included in the latest release of agency management system InsurancePro (Release 6.0.39.10). Expanded TLS protocol support to meet new PCI security compliance standards. Added the ability to add 5th and 6th driver and vehicle. Read More

This is the Way: AnMarie Bozick
May 24, 2016
Agency owner, marketing rep, product manager at an insurance agency software company, AnMarie Bozick, CIC, has seen many sides of the insurance industry. Like many people, she did not plan for it. Read More

The Secrets of Branding
May 16, 2016
There is a lot of confusion around brands. The misunderstanding of brands is due in part to our tendency to use the word for different things. Some people use brand to refer to your logo. (More on this in a bit.) Sometimes we use it as a replacement for the word business or agency. Read More

Latest Study Reveals Strong Link Between Marketing, Insurance Technology Investment, and Revenue Growth
May 11, 2016
Velocify, the leading sales acceleration platform, and Insurance Technologies Corporation (ITC), a leading provider of marketing, rating, and management software and services, today announced the results of a new joint study "The Techsurance Marketing Revolution. Read More

This is the Way: James Armitage of Arroyo Insurance Services
May 10, 2016
Jim Armitage started in the insurance industry right out of college in 1978 as a commercial underwriter and marketing representative for Aetna Casualty & Surety Company. Read More

Operation Agency Success: We're All in This Together
May 3, 2016
In this month's Operation Agency Success video, ITC President Laird Rixford talks about how we need to work together to serve consumers and make something great. Related Articles Is Your Carrier a Partner of Your Agency? Read More

What's in Release 6.00.39.08 of InsurancePro
May 2, 2016
These are the enhancements that are included in the latest release of agency management system InsurancePro (Release 6.00.39.08). Corrected some issues with processing some al3 files. Corrected an issue on new installs not being able to download files from the cloud. Read More

This is the Way: Steve Anderson
April 26, 2016
When his father-in-law became ill, Steve Anderson stepped in to help out with the Washington, D.C. insurance agency. It was only supposed to be for a couple years. Decades later, Steve is still in the industry though his focus is now on helpin... Read More

How to Run Your Agency From Anywhere
April 19, 2016
Are you bitten by the travel bug but can’t afford to take that much time away from the office? Good news. You can travel and still run your agency from wherever you are. Or, maybe you want to move across the country. Or, maybe move to a whole new country. Read More

What’s in Release 6.0.39.07 of InsurancePro
April 14, 2016
These are the enhancements that are included in the latest release of agency management system InsurancePro (Release 6.0.39.07). • Company fees including SR22 fees are now extracted from downloads if sent in that way Read More

Adding Video to Your Agency Marketing Plan
April 13, 2016
When I’m scrolling through my newsfeed, I will always stop to watch a video. I may not watch the whole video, but I will definitely watch it for a few seconds at least. That’s more time than I spend reading text updates or looking at pictures. Read More

Insurance Website Builder Enables Term Life Insurance Quoting

Insurance Technologies Corporation (ITC), a provider of agency marketing, rating and management software and services, announced today the integration of Ninja Quoter with Insurance Website Builder, the largest provider of insurance agency websites in the country. Read More

This is the Way: Jay Byrnes from Byrnes Agency
April 12, 2016
Jay Byrnes was born in to the insurance industry. His grandfather James Byrnes, Sr. opened Byrnes Agency in the small town of Pomfret, Connecticut in 1932. His dad, James Byrnes, Jr., a World War II veteran, joined the agency in the early 1950s. Read More

Operation Agency Success: What is Embedded Rating
April 7, 2016
We believe in an open environment and that independent insurance agents should be able to have comparative rating within every agency management system they use on a daily basis. ITC President Laird Rixford explains what embedded rating is and what it means for you. Read More

ITC Enables Rating Within Agency Management System Vendors
April 6, 2016
Insurance Technologies Corporation (ITC), a provider of agency marketing, rating and management software and services, announced today the launch of embedded rating for auto insurance with four agency management systems: Agency Matrix; HawkSoft, Inc. Read More

This is the Way: Snejina Zacharia from Insurify
March 29, 2016
While studying at MIT, Snejina Zacharia had a minor accident, which left a scratch on her car. For the first time in 10 years, she had to shop for car insurance. She spent hours filling long questionnaires online and speaking with agents. Read More

Choosing the Right Insurance Agency Software Vendor
March 15, 2016
Technology is critical to our lives and our businesses. It improves our efficiency and helps us be more productive and use our time better.  Maybe your current systems aren’t meeting your needs. Read More

ACORD Forms Update (February 2016)
March 8, 2016
We have updated the below ACORD forms for users of our agency management system InsurancePro. New Forms 180 AR 2016/03 - Arkansas Technology E&O Section 180 SD 2016/03 - South Dakota Technology E&O Section Read More

This is the Way: Scott Cornelius from ECI Agency

Scott Cornelius is relatively new to the industry. He’s got a bachelor’s degree in retail management from Central State University in Oklahoma and worked in retail for 25 years. In 2006 Scott returned from opening a Golf USA store in Korea as their director of operations. Read More

You're Invited to ITC Agent Conference 2016
March 7, 2016
You're invited to join us at ITC Agent Conference for discussions on the future of the industry. Workshops will cover many topics, including rating, marketing, sales, technology and more. Read More

21 Ideas for Marketing Your Insurance Agency Website

You can spend a lot of money and a lot of time to on fantastic insurance website design. But if it’s not performing, if it’s not generating leads or helping you service clients, is it worth that money and time? Read More

ITC Increases Security and Uptime of Its Insurance Agency Websites with Dyn
March 2, 2016
Insurance Technologies Corporation (ITC), a provider of agency marketing, rating and management software and services, announced today that it has switched its hosted DNS services to an anycast DNS network with Dyn, a cloud-based Internet Performa... Read More

Insurify Joins Keynote Super Panel at ITC Agent Conference 2016
February 25, 2016
Insurance Technologies Corporation (ITC), a provider of agency marketing, rating and management software and services, announced today that Insurify will join the panel of online aggregators to present the keynote address at ITC Agent Conference 2016. Read More

This is the Way: Ron Berg from ACT
February 23, 2016
Ron Berg is all in on helping drive accelerated, effective technology workflow improvements for independent agents and brokers. He believes in the focus and mission of ACT (the Agents Council for Technology), a program within IIABA, wholeheartedly. Read More

6 Signs You’re Ready to Automate Your Agency Marketing
February 16, 2016
Technology has changed the way we market our businesses. Email, social media, SEO, pay-per-click advertising, content marketing. And the newest addition: marketing automation. What is marketing automation? Read More

Operation Agency Success: Improve Your Search Engine Rankings
February 2, 2016
In today's online-driven world, SEO is more necessary than ever. ITC President Laird Rixford gives some tips on how you can improve your insurance website’s ranking in the search engines. Related Articles Why is My Insurance Website Not on the First Page of Google? Read More

Super Panel of Insurance Innovators to Keynote ITC Agent Conference 2016

Insurance Technologies Corporation (ITC), a provider of agency marketing, rating and management software and services, announced today that a panel of online aggregators will present the keynote address at ITC Agent Conference 2016. Read More

What’s in Release 6.0.39.05 of InsurancePro

These are the enhancements that are included in the latest release of agency management system InsurancePro (Release 6.0.39.05). Added payment method Customer EFT + Cash Added a line for customer signature on receipts Read More

This is the Way: Mark Goldsberry
January 26, 2016
Mark Goldsberry wasn’t supposed to be in digital marketing and sales. He was supposed to go to law school and then on to the FBI. He wanted to make a difference. But then God had a different plan. Read More

Hiring the Right Salespeople
January 19, 2016
There are many factors that account for an agency’s success and growth. But, an agency can’t survive without a sales team. If you’re like most agents I know, you want to do more than survive. You want success. Read More

6 Reasons to Attend #AgentCon16
January 13, 2016
ITC Agent Conference is a two-day event (April 21-22, 2016 at Hilton DFW Lakes in Grapevine, Texas) for insurance agents who want to learn, compete and grow. It’s more than a user group conference. Read More

This is the Way: George Robertson
January 12, 2016
George Robertson got his start in the insurance industry more than 30 years ago. He helped at his father’s insurance agency as a teenager. George was also interested in technology and got a degree in computer science. Read More

Operation Agency Success: How to Better Brand Your Agency
January 5, 2016
Everything is agency marketing. Branding your agency starts with a great logo. ITC President Laird Rixford talks about logos and how putting your logo everywhere contributes to your agency's brand. Related Articles What is a Brand? Read More

ITC 2015 Year in Review
December 31, 2015
Here's a look back at our 2015: what we accomplished and the fun we had while doing what we do best. Here's to an awesome 2016! Read More

Top 10 Agency Marketing Blogs of 2015 on GetITC.com
December 28, 2015
We produce a lot of content on this blog. At least two new posts a week. It can be hard to keep up when you’re busy. Below I present the top 10 ITC most popular marketing blogs of 2015. How did we determine which posts were most popular? Read More

This is the Way: Andy Jordan from GAINSCO
December 22, 2015
For Andy Jordan, insurance is a fascinating financial product. The insurance marketplace is brutally Darwinian. No one company enjoys an advantage of having a product others don’t have or can’t figure out. Plus, the marketplace is fundamentally commoditized. Read More

Are You Using the Right Technology?
December 15, 2015
It’s not a matter of whether you should use technology. You absolutely should be. The question is are you using the right technology? If your current insurance agency software systems aren’t meeting your needs, your workflows become burdened with frustration. Read More

How to Stick to Your Agency Marketing Budget
December 14, 2015
I remember the first time I put together a marketing budget. I did not feel ready for the task. I was overwhelmed at the thought of dictating how much my company at the time was going to spend. What if I forgot something? What if it cost more than I anticipated? Read More

TurboRater Becomes First Comparative Rater to Offer Usage-Based Rating
December 8, 2015
Carrollton, Texas - Tuesday, December 08, 2015 -Insurance Technologies Corporation (ITC), a provider of marketing, rating and management software and services, announced today the release of usage-based insurance rating to TurboRater, its personal... Read More

This is the Way: Don Hobdy Jr.
November 24, 2015
When ITC enters a new state market with our comparative rating system, it takes work to get agents and carriers to know ITC and our commitment to helping our customers succeed. It is a challenge, and challenges like increasing brand awareness are what Don Hobdy Jr. Read More

4 Technologies You Shouldn't Work Without
November 17, 2015
Since 1983, our goal at ITC has been to help independent agents succeed. Whatever goal our agents set, we want to help them achieve it. For some agencies, that might be improving sales and saving money. For others, it might be selling the agency or expanding to more locations. Read More

This is the Way: Laird Rixford
November 10, 2015
Laird Rixford started his career nearly 20 years ago as network administrator at ITC. Now he’s the president of the same company where he started, but his career has taken him in many directions. Read More

What’s in Release 6.0.39.04 of InsurancePro
October 29, 2015
These are the enhancements that are included in the latest release of agency management system InsurancePro (Release 6.0.39.04). Added the ability to select multiple locations when user is restricted by location Read More

How to Maintain a Successful Blog When You’re Busy
September 30, 2015
To blog or not to blog. There is no question. If you’re serious about digital agency marketing, you must blog.  If you want to generate more traffic to your insurance agency website, blog. When you blog consistently, you are updating your website with fresh content. Read More

How a Marketing Expert Can Help Your Insurance Agency
September 9, 2015
We provide marketing services and expertise to insurance agents. So, the topic of this post may not surprise you. Of course we advocate for hiring marketing experts. But before I get into how hiring a marketing expert can help your agency, let me expand on what a marketing expert is not. Read More

What is Marketing and Why Does It Matter?
August 5, 2015
I’m a marketing geek. When I read a magazine, I pay as much attention to the ads as I do the articles. I see a great billboard or promotional email, I’m thinking about how I can use a similar idea for ITC. I’ve seen it have a positive effect on a business. Read More

Blogging 101: How to Write a Blog Post
June 29, 2015
When I put off starting a new project, often it is not because I don’t want to do it. I procrastinate because either I’m not sure where to start or I worry I may not do it well. Many insurance agents suffer the same anxiety when it comes to blogging. Read More

ITC Adds Freedom National to Binding Online with TurboRater for Websites
June 23, 2015
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the addition of Freedom National (www.freedomgeneral. Read More

ITC Continues TurboRater Expansion with Michigan Release
June 17, 2015
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, continued the expansion of comparative rating system TurboRater with its release today of automated insurance rating informatio... Read More

New Insurance Industry Study Reveals Heavy Technology Usage Correlates with Greater Revenue and Productivity
June 16, 2015
Velocify, the market leader in cloud-based intelligent sales automation software, and Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, today announced the results of a new join... Read More

ITC Releases Sun Coast to TurboRater in California
June 12, 2015
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the release of real time auto insurance rates for Sun Coast General Insurance Agency (www.SunCoastInsurance. Read More

What’s in Release 6.0.38.26 of InsurancePro
June 10, 2015
These are the enhancements that are included in the latest release of agency management system InsurancePro (Release 6.0.38.26). Corrected issues related to emails Corrected a misspelled word in the language drop down Read More

ACORD Forms Update (May 2015)
June 9, 2015
We have updated the below ACORD forms for users of our agency management system InsurancePro. New Forms 152 2015/06 - Commercial Inland Marine Section 138 VI 2015/06 - Virgin Islands Garage and Dealers Withdrawn Forms Read More

ITC Acquires Multico-Online
June 3, 2015
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today it has acquired Multico-Online from Multico Rating Systems Incorporated, the largest comparative rating vendor ... Read More

ITC Integrates with Google Compare to Connect Independent Insurance Agents and Carriers to Consumers
May 27, 2015
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today an integration partnership with Google Compare to provide auto insurance quotes to online consumers. Read More

ACORD Forms Now Available in ITC’s Comparative Rater
May 20, 2015
We recently launched a new feature in our comparative rating system TurboRater: fully editable ACORD forms. With all ACORD forms available in our comparative rater, you can save time by doing it all in one system. Read More

What’s in Release 6.0.38.23 of InsurancePro
May 18, 2015
These are the enhancements that are included in the next release of agency management system InsurancePro (Release 6.0.38.23). •Added an email address field to user profile •Added native language drop down Read More

ACORD Forms Update (April 2015)
May 13, 2015
We have updated the below ACORD forms for users of our agency management system InsurancePro. Forms with New Revision Dates 133 2015/05 replaces 2012/12 - Workers Compensation Insurance Plan Assigned Risk Section Read More

We Redesigned Our Website. Here’s Why.
May 8, 2015
Welcome to the new GetITC.com! We recently launched a new design on this website. We didn’t do it because there was anything wrong with our previous website. It was a good website. It looked good. People loved it. Read More

EverQuote Integrates with ITC
April 15, 2015
EverQuote, Inc. (formerly AdHarmonics) announced today the integration of its EverQuote Agent platform with Insurance Technology Corporation (ITC), a leading provider of marketing, rating and management software and solutions. Read More

ACORD Forms Update (March 2015)
April 13, 2015
We have updated the below ACORD forms for users of our agency management system InsurancePro. New Forms 502 2015/04 - Contract Bond Request Form 62 ND 2015/04 - North Dakota Insurance Supplement Forms with New Revision Dates Read More

Why Agency Marketing Fails
March 30, 2015
What constitutes agency marketing failure or success? For each agency the answer could be different. One agency may consider two leads a week from its insurance website a marketing success. For another agency that may not be enough. Read More

ACORD Forms Update (January and February 2015)
March 20, 2015
We have updated the below ACORD forms for users of our agency management system InsurancePro. January Forms with New Revision Dates 66 CT 2015/02 replaces 2006/06 – Connecticut FAIR Plan Application for Basic Property & Liability Insurance Read More

What’s in Release 6.0.38.22 of InsurancePro
February 13, 2015
These are the enhancements that are included in the next release of agency management system InsurancePro (Release 6.0.38.22). Newer ACORD forms prefill more information  Added foreign license option in the drivers tab Read More

What a Neglected Blog Says About Your Insurance Agency
February 9, 2015
Marketing experts tout the importance of blogging for an insurance agency website. And for good reason. Blogging helps with your search engine optimization strategy. Blogging helps to drive traffic to your website. Blogging shows your expertise. Read More

ITC Releases Foremost to TurboRater in California
January 22, 2015
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the release of real time auto insurance rates for Foremost Insurance Group (www.foremost. Read More

ITC Releases Anchor General to TurboRater in California
January 21, 2015
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the release of auto insurance rates for Anchor General Insurance Agency, Inc. (www.anchorgeneral. Read More

ITC Names Becky Schroeder VP of Marketing
January 5, 2015
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the promotion of Becky Schroeder to vice president of marketing, effective January 1, 2015. Read More

ACORD Forms Update (December 2014)
December 29, 2014
We have updated the below ACORD forms for users of our agency management system InsurancePro. Forms with New Revision Dates 66 MA 2015/01 replaces 2005/01 – Massachusetts Property Insurance Underwriting Association – Inspection N... Read More

Defining Owned, Earned and Paid Media in Agency Marketing
December 15, 2014
Agency owners wear a lot of hats. Marketing is one of many, and you may find it difficult to keep up with all the terms and tactics. Business use owned, earned and paid media in online marketing quite often. You may know what paid media is, but what about owned or earned media? Read More

What’s in Release 6.0.38.21 of InsurancePro
December 8, 2014
These are the enhancements that are included in the next release of agency management system InsurancePro (Release 6.0.38.21). Added FR-44 form for Virginia under General Forms Added the ability to see both physical and mailing address from downloads Read More

A Guide to Improving Your Agency Marketing in 2015

The holidays are here. Business is slowing down as people shop, spend time with family and enjoy the festivities. It is the perfect time to take a hard look at your agency marketing and determine where you can make improvements. Read More

ACORD Forms Update (November 2014)
December 5, 2014
We have updated the below ACORD forms for users of our agency management system InsurancePro. Forms with New Revision Dates 821 2014/12 replaces 2014/05 – Producer Information Form (PIF) Read More

ACORD Forms Update (October 2014)
November 5, 2014
We have updated the below ACORD forms for users of our agency management system InsurancePro. Forms with New Revision Dates 125 FL 2015/02 replaces 2011/10 – Florida Commercial Insurance Application, Applicant Information Section (for use on or after 2/1/2015) Read More

Insurance Website Builder Adds Personalized SSL Certificates
November 3, 2014
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the addition of personalized SSL certificates to Insurance Website Builder. Read More

To Outsource or Not to Outsource Your Social Media?
October 31, 2014
Social media has woven its way into our culture so much so that if you want to find success marketing your agency online, you cannot afford to ignore it. Outsourcing social media marketing is a debated topic in online marketing. Read More

What’s in Release 6.0.38.19 of InsurancePro
October 27, 2014
These are the enhancements that are included in the next release of agency management system InsurancePro (Release 6.0.38.19). Made a modification to enhance the SSL security protocol due to the POODLE vulnerability announced by Google a couple weeks ago. Read More

ITC Joins Agents Council for Technology

Insurance Technologies Corporation (ITC) is the newest company partner of the Independent Insurance Agents & Brokers of America’s Agents Council for Technology (ACT). Read More

ITC Adds Empower to Binding Online with TurboRater for Websites
October 13, 2014
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the addition of Empower Insurance (www.empowerins. Read More

What’s in Release 6.0.38.18 of InsurancePro
October 6, 2014
These are the enhancements that are included in the next release of agency management system InsurancePro (Release 6.0.38.18). Added a file history to the File menu to list the last 10 customers accessed by a user. Updated the bridge icon for TurboRater. Read More

ACORD Forms Update (September 2014)
October 1, 2014
We have updated the below ACORD forms for users of our agency management system InsurancePro. Forms with New Revision Dates  171 FL 2014/10 replaces 2004/04 - Florida Notice of Election of Coverage Withdrawn Forms Read More

Insurance Website Builder Adds Compliance Feature
September 24, 2014
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the addition of compliance auditing to Insurance Website Builder for MGAs, aggregators and agency clusters. Read More

ITC Releases SCJ to TurboRater in California
September 22, 2014
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the release of rates for SCJ to TurboRater, its personal lines insurance rating software, in California. Read More

Boo! 5 Scary Marketing Terms Unmasked
September 15, 2014
Creating content for your email marketing and SEO strategies that reinforces your agency's brand and helps drive conversions is important to marketing success. Ever hear a sentence like the previous one and have no idea what the other person is saying? Read More

ACORD Forms Update (August 2014)
September 4, 2014
We have updated the below ACORD forms for users of our agency management system InsurancePro. Forms with New Revision Dates 854 CA 2014/09 replaces 2014/04 - California FAIR Plan Property Insurance, Application for Dwelling Insurance Read More

AgencyBuzz Now Integrates with HawkSoft CMS

Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the integration if its automated agency marketing system AgencyBuzz with HawkSoft Client Management System (CMS). Read More

September 2014 Schedule for InsurancePro Academy
August 27, 2014
Join us each Thursday for InsurancePro Academy, our free, 30-minute weekly webinar series on the different features and capabilities of our agency management system InsurancePro. Read More

September 2014 Schedule for TurboRater Academy

Join us each Tuesday for TurboRater Academy, our free, 30-minute weekly webinar series on the different features and capabilities of our personal lines comparative rater TurboRater. Read More

Ranking Companies at the Top or Bottom in the Comparative Rater
August 26, 2014
Selling insurance is as much about the relationship between agent and consumer as it is about the coverage. Your ability to close a sale is closely tied to your ability to build trust with the prospect. Read More

What’s in Release 6.0.38.17 of InsurancePro
August 25, 2014
These are the enhancements that are included in the next release of agency management system InsurancePro (Release 6.0.38.17). Updated the integration URL for AgencyBuzz. Added a date range to the Synchronize Cloud files window.  Read More

A Pretty Insurance Website Can’t Hide These 4 Ugly Truths
August 13, 2014
A good looking website is important. It communicates to your online visitors that you are a trustworthy insurance agency who cares about helping them protect what is important to them because you care about your online presence. However, looks can only take you so far. Read More

Enhancements in New Release and ACORD Forms Update
August 4, 2014
Enhancements These are the enhancements that are included in the next release of agency management system InsurancePro (Release 6.0.38.15). •    Controlled the text from going outside the text box when printing. Read More

August 2014 Schedule for InsurancePro Academy
July 31, 2014
Join us each Thursday for InsurancePro Academy, our free, 30-minute weekly webinar series on the different features and capabilities of our agency management system InsurancePro. Read More

August 2014 Schedule for TurboRater Academy

Join us each Tuesday for TurboRater Academy, our free, 30-minute weekly webinar series on the different features and capabilities of our personal lines comparative rater TurboRater. Read More

The Hard Truth About Social Media
July 28, 2014
Social media is not about lead generation or selling policies. As much as we’d like to use these free tools for selling, that is not what they’re meant for. More importantly, that’s not how consumers use them. So why is social media important? Read More

3 Worthless Agency Marketing Metrics
July 9, 2014
Brands like to boast about their success in online marketing. Oftentimes, the numbers they are talking about - like web traffic - really don't mean much. They're easy to understand, easy to track, and, sometimes, these metrics can be signs of a greater trend. Read More

ITC Continues TurboRater Expansion with Nevada Release
July 8, 2014
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, continued the expansion of comparative rating system TurboRater with its release today of automated insurance rating information for personal lines insurance in Nevada. Read More

July 2014 Schedule for InsurancePro Academy
June 30, 2014
Join us each Thursday for InsurancePro Academy, our free, 30-minute weekly webinar series on the different features and capabilities of our agency management system InsurancePro. There are two tracks: one for admins like agency principals and managers Read More

What to Do When Social Media is Not Working

Is your social media not working? Ever feel like you’re talking into the social media mike, but no one is listening? The honest truth is that not every tip or social media plan works for every agency. Read More

July 2014 Schedule for TurboRater Academy
June 26, 2014
Join us each Tuesday for TurboRater Academy, our free, 30-minute weekly webinar series on the different features and capabilities of our personal lines comparative rater TurboRater. Read More

ITC Releases AAA to TurboRater in Illinois
June 9, 2014
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the release of real time rates for The Auto Club Group of AAA affiliates to TurboRater, its personal lines comparative rating software, in Illinois. Read More

ITC Advances Growth, Expansion with New Hire Mark Volckmann
June 5, 2014
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today it has expanded its carrier relations team in support of its growth and expansion. Read More

Introducing TurboRater Academy
June 4, 2014
Do you want to learn more about TurboRater and the features you can use to improve your agency efficiency and save time and money? Starting this month ITC's Training Coordinator Kelly Grisham is hosting a free weekly, 30-minute webinar series high... Read More

Introducing InsurancePro Academy

Do you want to learn more about InsurancePro and the features you can use to make managing your agency easy? Starting tomorrow ITC's Training Coordinator Kelly Grisham will host a free weekly, 30-minute webinar series highlighting different features and capabilities of InsurancePro. Read More

Enhancements in Next InsurancePro Release
May 20, 2014
These are the enhancements that will be included in the next release of InsurancePro. Added cut, copy and paste to the ACORD forms Made some query changes to the Notes screen When adding a new user, selection of an accessible location will be a required field Read More

New TurboRater Features Puts Relationship Back in Selling Insurance

Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the release of a new feature to its personal lines insurance comparative rating software TurboRater called Rank Your Companies. Read More

How to Take Your Email Marketing to the Next Level
May 13, 2014
There are two things that make email marketing appealing as part of an online marketing plan: cost and effectiveness. The cost to send emails to a list of prospects over the course of a year is minuscule compared to other marketing tactics such as advertising or direct mail. Read More

ACORD Forms Update (May 2014)
May 8, 2014
We have updated the below ACORD forms for InsurancePro users. Forms With New Revision Dates 81 2014/12 replaces 2013/09 - Personal Inland Marine Application (for use on or after 12/1/2014) Read More

ACORD Forms Update (March 2014)
April 22, 2014
We have updated the below ACORD forms for InsurancePro users. Forms With New Revision Dates 90 AR 2014/12 - Arkansas Personal Auto Application (for use on or after 12/1/2014) 90 DC 2014/12 - District of Columbia Personal Auto Application (for use on or after 12/1/2014) Read More

ITC Releases Binding Online with TurboRater for Websites
March 26, 2014
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the release of instant binding online technology to TurboRater for Websites, its online consumer portal, with Dairyland Auto. Read More

Enhancements in Next InsurancePro Release
March 12, 2014
Here are the enhancements that will be included in the next release of InsurancePro, which will be available next week: Ability to select vehicles and drivers to prefill forms Ability to search for certificate holders Read More

ITC Releases Alliance United to TurboRater in California
March 5, 2014
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the release of rates for Alliance United Insurance Company (www.allianceunited. Read More

How One Agent Got Organized and Improved Her Efficiency
February 12, 2014
Debbie Unverzagt, owner of Best Choice Insurance of North Texas, was drowning in paperwork unable to easily identify a customer count, how much money she was making or how much in premiums were coming in. Read More

How to Be Personal on Twitter Without Being Too Personal or Mundane
February 10, 2014
Building relationships is essential to social media success. Because Twitter is a faster-paced social network, your approach to relationships on build through Twitter needs to be more thoughtful and purposeful. The best way to build relationships on Twitter is to be personal. Read More

7 Simple Hacks for Better Facebook Marketing
January 27, 2014
You have a Facebook Page for your agency and a plan for using it in your marketing. If you find yourself wondering what next or how can you make your Facebook Page better, it's pretty easy to find articles on how to improve your Facebook marketing (we've even got some on this blog). Read More

TurboRater Now Integrates with ProFiles™

Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the two-way integration of its personal lines insurance rating system TurboRater with ProFiles™, a web-ba... Read More

TurboRater Now Integrates with QQ Catalyst™
January 15, 2014
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the two-way integration of its personal lines insurance rating system TurboRater with the QQ Catalyst™ cl... Read More

ITC Adds Motorcycle Insurance Quote Capabilities to TurboRater
January 13, 2014
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the addition of automated insurance rating information for motorcycle coverage to TurboRater, its comparative insurance rater. Read More

ITC Names Don Hobdy Jr. VP of Sales
January 8, 2014
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the promotion of Don Hobdy Jr. to vice president of sales, effective immediately. Read More

5 Marketing Tips for Insurance Agents in 2014
January 6, 2014
The New Year brings with it hope and new opportunities for success, which can be great inspiration and motivation. If you want to make 2014 your best year yet, I’ve got five online marketing tips to get you started. Market smarter Read More

Tom Freeland from Infinity Insurance to Keynote ITC Agent Conference 2014

Insurance Technologies Corporation (ITC), a leading provider of agency marketing, rating and management software and services, announced today that Tom Freeland will present the keynote address at ITC Agent Conference 2014. Read More

ITC Names Laird Rixford President
January 2, 2014
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the promotion of Laird Rixford to president, effective immediately. Read More

ITC Releases Mercury Insurance to TurboRater in California
December 23, 2013
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the release of real time rates for Mercury Insurance Group (www.mercuryinsurance. Read More

What Good Marketing Experts Never Say
December 11, 2013
Big companies spend a lot of money on marketing. The marketing experts at these companies are good at the art of marketing because they have spent so much time learning and working the craft. Read More

Stop Neglecting Your Blog. Become a More Productive Writer.
December 3, 2013
Insurance website blogs are started with the best of intentions, and more often than not, they're left to wither and become a remnant of those intentions. Often I hear agents claim that time is the reason why they neglect their blogs. Read More

22 Tips to Increase Traffic to Your Insurance Website Blog
November 25, 2013
A few months ago, we talked about how an insurance agency website is like a major city with highways that bring in lots of traffic thanks to a blog full of fresh, informative content. Read More

Inaugural User Group Conference ITC Agent Conference Scheduled for April
November 22, 2013
Insurance Technologies Corporation (ITC), a leading provider of agency marketing, rating and management software and services, announced today that ITC Agent Conference, its user group conference, will be held for the first time on April 15-16, 20... Read More

Ignore These Social Media Tips
November 5, 2013
There is no shortage of articles and blog posts offering advice and tips on how to use social media. After a while, you start to notice that many of these articles contradict each other: Post in the morning. Most people check Facebook first thing in the morning. Read More

How to Tell If Your Digital Agency Marketing is Working
October 21, 2013
You've invested money in a good insurance agency website that is designed to help you convert traffic into leads. You have an SEO expert who is working to get your website higher in the search engine results. Read More

Recipe for Facebook Marketing Success
October 7, 2013
Facebook has been a hot topic in recent years, along with other social media websites. There are skeptics who think it doesn't have a place in an insurance agency's online marketing arsenal. Who would want to follow her insurance agent? I do (and have). Read More

ITC Integrates TurboRater with Softech International
September 24, 2013
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the integration of its comparative insurance rating system TurboRater with Softech International (www.softechinternational. Read More

How to Cut Marketing Expenses And Still Market Your Agency
September 23, 2013
Every agency has years when sales are down, whether it is due to internal or external events. It is good business practice to reduce costs when money is tight because sales are down. We often see agencies cut their marketing expenses at these times. Read More

ITC Releases TurboRater in California
September 18, 2013
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the release of automated insurance rating information for automobile and motorcycle insurance to TurboRater, it... Read More

What is a Brand?
September 9, 2013
The marketing term brand is not all that different from the symbol livestock owners use to distinguish their animals as their own. The word brand comes from the Old Norse word brandr, which means to burn. Read More

Is Your Insurance Website A One-Stoplight Town?
August 26, 2013
Some insurance  websites are like major cities. They have highways that bring in lots of traffic and have pages of fresh, informative content to serve and satisfy a big community. Other websites are like a small town. Read More

Easy Tips to a Great Insurance Website Blog
August 12, 2013
Do you have to be a great writer to be a great blogger? Truthfully, good writing can make a difference. That said, there are some easy writing techniques that can have a big impact on the quality of your blog posts. Start with the end Read More

3 Reasons to Get Help With Your Agency Marketing
August 6, 2013
There are books and courses you can take to learn more about marketing so you can do it yourself. But if you don't truly dedicate yourself to learning the art and the science of marketing, then hiring marketing experts to help you could make a big... Read More

How the Four Ps of Marketing Apply to Your Insurance Agency
July 30, 2013
As any marketing student can tell you, the four Ps in the marketing mix are product, price, placement and promotion. Typically, when talking about the four Ps in marketing class, the discussion is on how they apply to marketing for consumer products. Read More

How to Write for Your Insurance Website
July 24, 2013
We talk a lot about how important content is for your website and its SEO. By making sure your insurance website has unique content, you will tell your online visitors what makes your agency different from your competition. Read More

ITC Releases Safeway Insurance to TurboRater in New Mexico
July 18, 2013
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the release of real time rates for Safeway Insurance (www.safewayinsurance.com) to TurboRater, its web-based insurance rating software, in New Mexico. Read More

What is Email Segmentation?
July 17, 2013
Once upon a time, back when email was first around, marketers would send email to their whole list. This was called an email blast or batch-and-blast. And it was very effective. Read More

Stop! Don't Design Your Website Until You Answer These Key Questions
July 2, 2013
Since the first website was published in 1991, website design has evolved. Websites that were once single column, text-based pages (or an online brochure, if you would rather) have evolved into websites with interactive design and content aimed at... Read More

ITC Launches Spanish Version of TurboRater for Websites
June 25, 2013
Insurance Technologies Corporation (ITC), a leading provider of insurance agency marketing, rating and management software and services, announced today it has launched a Spanish language version of TurboRater for Websites, its online website rater. Read More

ITC Customers Win Best Agency Websites Category of CAAFE
June 13, 2013
Insurance Technologies Corporation (ITC), a leading provider of insurance agency marketing, rating and management software and services, announced today three of its customers were named finalists in the Best Agency Websites category of the 2013 C... Read More

How to Create an Insurance Agency Marketing Plan
March 25, 2013
A marketing plan is the set of objectives, strategies and tactics that make up your marketing activities designed to achieve your financial goals. But don't let that definition intimidate you. Read More

5 Myths of Digital Insurance Marketing
March 18, 2013
For some insurance agents, online marketing is a mythical concept. It's hard to understand and some see it as a waste of time. However, it is not just a passing fad. The Internet has changed not only how consumers purchase goods and services, it h... Read More

How Your Insurance Website is Losing Money on Google
March 11, 2013
Or more accurately, how to lose money by not being on Google. It's simple to lose money by not ranking in Google's search results... don't invest in SEO. When you have a few minutes, conduct an experiment. Read More

5 More Annoying Social Media Behaviors
March 5, 2013
In posts earlier this year, I talked about mistakes you can make on social media that were specific to Facebook and Twitter. Here are five more annoying behaviors that would be a mistake to make when you're trying to develop relationships and build trust on social media. Read More

Masters of Marketing - Website Foundations
February 28, 2013
This month's Masters of Marketing webinar discussed a website's foundation, including the features and pages that an agency needs to have on its insurance website. The next Masters of Marketing webinar is scheduled for Thursday, March 28 at 12 p.m. Read More

Busting 3 Facebook Myths
February 25, 2013
Social media is surrounded by many myths. Facebook, the largest social network with more than 1 billion users, is no exception. Here are a few of the biggest Facebook myths. Myth 1: Marketing on Facebook is free. Read More

ITC Adds Homeowner Rating to TurboRater in Missouri and New Mexico

Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the addition of automated insurance rating information for both homeowner’s and tenant’s property a... Read More

Marketing Tips for LinkedIn
February 18, 2013
The third social network of what many consider to be the big three, LinkedIn may not be as popular as Facebook or Twitter, but it has its own niche as the social network for business. Read More

ITC Expands Sales Team with Misty Hoskins
February 14, 2013
Insurance Technologies Corporation (ITC), a leading provider of insurance agency marketing, comparative rating and management software and services, announced today Misty Hoskins has joined its sales team as regional sales manager. Read More

4 Areas to Audit on Your Insurance Website
February 11, 2013
Your website is your agency online. For some visitors it will be their first impression of your agency. For others it will be their only impression. If your website doesn't function the way it should, that first impression could be one you wish you could do over. Read More

What is Keyword Research?
February 5, 2013
Articles on search engine optimization often talk about keyword research (or keyword analysis). But what exactly is it? Keyword research is the process of identifying which keywords or keyword phrases people are likely to use on Google and oth... Read More

Why You Should Inventory Your Digital Agency Marketing
January 29, 2013
Once a year you should take an inventory of your digital marketing resources, assets, and anything else you use to connect with your customers online. This inventory will help you determine what works for your agency, what doesn't and what areas m... Read More

ITC Adds Homeowners Quote Capabilities to TurboRater in Kentucky and Ohio
January 23, 2013
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the addition of automated insurance rating information for both homeowner’s and tenant’s property a... Read More

A Hit Parade of Twitter Mistakes
January 22, 2013
If you're new to using social media for business and still trying to figure out how Twitter works, you can easily end up spending too much time on the social network. It's also easy to make mistakes that could cost you followers. Read More

Questions to Ask Yourself Before You Hit Publish on Your Next Blog Post
January 15, 2013
Have you started blogging? Whether you've been blogging for years or are thinking about finally giving it the old college try this year, there are a few questions you should ask yourself before you publish each post you write. 1. What am I trying to say? Read More

ITC Releases Badger Mutual Insurance to TurboRater in Arizona and Illinois
January 9, 2013
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the release of real time rates for Badger Mutual Insurance Company (www.badgermutual. Read More

Marketing Smackdown: Email vs. Text Messaging
January 8, 2013
Some people are saying email marketing is dead. That it's being replaced by text messaging. And to a certain extent, they may be right. But I also think they're wrong, and here's why. Read More

ITC Offers Highly Rated Technical Support on Saturdays

Insurance Technologies Corporation (ITC), a leading provider of insurance agency marketing, comparative rating and management software and services, announced today that beginning January 5, 2013 technical support for Insurance Website Builder, Tu... Read More

9 Mistakes to Avoid Making on Facebook
January 3, 2013
You've decided to use Facebook as a way to connect and engage with your customers online. There are many great things you can do on Facebook: share a side of your agency your customers don't normally get to see, connect with your business partners... Read More

Masters of Marketing - Search Engine Success: Videos
December 27, 2012
This month's Masters of Marketing webinar discussed how videos can help your insurance agency marketing, including how they can help improve with your SEO when embedded on your website. The next Masters of Marketing webinar is scheduled for Thursday, January 24th at 12 p. Read More

ITC Releases Safeco Insurance to TurboRater in Arizona
December 20, 2012
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the release of real time rates for Safeco Insurance to web-based TurboRater, its comparative rater, in Arizona. Read More

ITC Releases Badger Mutual Insurance to TurboRater in Wisconsin
December 19, 2012
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the release of real time rates for Badger Mutual Insurance Company (www.badgermutual.com) to the web-based insurance rater TurboRater in Wisconsin. Read More

5 Website Mistakes to Avoid

If you're thinking about updating your current insurance website, or getting your first website, in the new year, there are some mistakes you definitely want to avoid. 1.  Forgetting the mobile version of your website Read More

ITC Releases Safeway Insurance to TurboRater in Arizona
December 14, 2012
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the release of real time rates for Safeway Insurance (www.safewayinsurance.com) to web-based TurboRater, its insurance rating software, in Arizona. Read More

ITC Releases Rio National to TurboRater in Arizona and New Mexico
December 12, 2012
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the release of rates for Rio National Insurance (www.rionational.com) to TurboRater, its web-based insurance rating software, in Arizona and New Mexico. Read More

4 Tips for Building Relationships on Social Media

Social media has many uses: driving traffic to your website, promoting your agency and services, sharing insurance information and knowledge, and increasing your online visibility. However, my favorite use for social media is building relationships. Read More

ITC Releases Freedom Juniper to TurboRater in Arizona
December 11, 2012
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the release of rates for Freedom Juniper (www.freedomproducer.com) to TurboRater, its web-based comparative rater, in Arizona. Read More

ITC Releases TurboRater in New Mexico
December 4, 2012
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the release of automated insurance rating information for automobile insurance to TurboRater, its comparative insurance rating system, in New Mexico. Read More

How to Write a Great Blog Post
December 3, 2012
Last week I talked about finding the time to blog. Now that you've found the time, let's continue talking about blogging with how to write a great blog post. The first step is to decide what to write about. Read More

SIMG Inc. Chooses TurboRater as Preferred Comparative Rater
November 28, 2012
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today that SIMG Inc, an insurance agency and marketing enterprise, has chosen TurboRater as the preferred comparative insurance rater for their member agents. Read More

How to Find Time to Blog
November 27, 2012
We hear it all the time: I'm too busy to blog. If you're serious about your digital agency marketing and competing online, how can you not find the time to blog? Blogging has so many great benefits for your website and your agency. Read More

ITC TurboRater First Rater to Be Compatible with Windows 8

Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today that the insurance rating software TurboRater and website rater TurboRater for Websites are fully compatible wi... Read More

Why Do-It-Yourself Marketing Doesn't Always Work
November 15, 2012
Agency owners often have to wear many hats relying on their do-it-yourself entrepreneurial spirit to accomplish the tasks required of running an agency. That spirit can help agencies in many ways, but there is one area to be cautious of doing it all yourself. Read More

5 Simple Steps to Effective Digital Agency Marketing
November 9, 2012
Why is online marketing so important? Because consumers rely on the Internet to research anything and everything, including insurance. Not sure you believe it? Check out what the direct writers are spending on PPC advertising. And that's only a portion of their budgets. Read More

Masters of Marketing: Engaging Your Customers on Your Insurance Website
November 5, 2012
Our latest webinar discussed how to make your website effective at engaging your customers online. Click below to see the presentation. If you would liketo join us every month when we discuss marketing tips,you can register here. Read More

Generating Insurance Leads Through Your Chamber of Commerce Membership
November 1, 2012
There are perks to being a member of your local chamber of commerce. For one, research has shown that a majority of consumers prefer to work with businesses who are chamber members. Read More

How Social Media Can Hurt Your Agency's Brand
October 24, 2012
Last week we talked about mistakes you could be making in your marketing that could hurt your brand. This week let's focus on mistakes in social media that could hurt your agency's brand. The insurance industry has begun to embrace social media. Read More

ITC Releases Updates to AgencyBuzz
October 23, 2012
Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today the release of updates to AgencyBuzz, ITC’s web-based audience engagement system. Read More

9 Ways to Destroy Your Agency's Brand
October 16, 2012
Many insurance agencies don't have an employee dedicated to their agency's marketing. Those employees who do their agency's marketing often have other duties and responsibilities that take time and focus away from the agency's brand. And that's fine. Read More

Where to Look for Great Content Ideas for Your Blog
October 9, 2012
We talk a lot about blogging here on the ITC Marketing Blog. For good reason as it plays an important role in adding fresh content to your website, which search engines love, and promoting your agency and your knowledge as an insurance expert, which your clients appreciate. Read More

ITC Is Largest Provider of Insurance Websites in United States

Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services, announced today that more than 2,000 agencies are currently using Insurance Website Builder as their digital marketing system m... Read More

16 Questions Your Insurance Website Must Answer
October 2, 2012
You only have three seconds to convince website visitors to stay on your website. If you don't make a good first impression, they will not hesitate to leave and never come back. When consumers come to your insurance website for the first time, they have questions. Read More

How Social Media Has Changed How Your Customers Think
September 25, 2012
The world has changed dramatically in the last seven years or so. In large part thanks to social media. And it's not just about the technology. Business has become social as social media has changed how consumers think, how they buy, how they ... Read More

8 Reasons Why Social Media Isn't Working For You
September 17, 2012
Social media has been talked about a lot these past few years as the marketing strategy you must be using. If you're not seeing the results you would like, you're not alone. Here are 8 reasons why social media may not be working for you. 1. Read More

How to Build a Following for your Email and Social Media
September 10, 2012
A growing number of consumers prefer electronic communication over phone calls or face-to-face. Do you know what your customers prefer? If you are not communicating with them via the methods they prefer, you customers will at some point leave you ... Read More

How to Use Facebook Scheduled Posts
September 5, 2012
The benefit of using third-party social media tools like HootSuite is that you can schedule your posts ahead of time so you're not spending time every day updating Facebook. Read More

ITC Launches Mobile App for the 2012 Alliance Convention and Expo

CARROLLTON, Texas – September 5, 2012 – Insurance Technologies Corporation (ITC), a leading provider of insurance websites, marketing, rating and management software and services, announced today the launch of The Alliance mobile app f... Read More

5 Tips to Turn Your Insurance Website Into a Favorite Online Destination
August 27, 2012
What makes your website great? If you don’t know, you have some work to do. Consumers have an incredible amount of choices for where to research and buy their insurance policies online. You need to give them a reason to visit you over all those other websites. Read More

7 Tips for Marketing an Insurance Agency Online on a Limited Budget
August 14, 2012
There are many reasons to focus on online marketing. For one, consumers are relying more and more on the Internet and use it to get the majority of information about products and services before they buy, including insurance. Read More

Don't Know What to Tweet? 11 Ideas For When You Have Writer's Block
June 18, 2012
One of my biggest pet peeves about businesses on Twitter is when they make it all about themselves. The beauty of the social network is how easy it is to have conversations with brands that we couldn’t have before. Read More

Follow Their Rules or You Might Lose Your Facebook Page
May 22, 2012
You created a Facebook page for your agency. Looks great. It would be a waste if it disappeared suddenly... Sound intimidating? It should. If your page violates the Terms of Service, your agency's page could get kicked off Facebook. Read More

ITC Offers Social Media Services to Independent Insurance Agents
May 21, 2012
Insurance Technologies Corporation (ITC), a leading provider of insurance marketing, rating and management software and services, announced today new social media services to independent insurance agents. Read More

The Recipe for Insurance Agency Social Media Success
May 14, 2012
Social media is an important part of any online marketing plan. Why? Because more than 80% of all Americans use social media. Consumers use social media as part of their research process and to ask for recommendations on products and services. Read More

ITC Changes Price of Bronze Plan for Insurance Website Builder
May 3, 2012
Insurance Technologies Corporation (ITC), a leading provider of insurance agency software and services, announced today changes to the price of Insurance Website Builder’s Bronze Plan. The Bronze Plan is now a one-time set up fee of $350 with no monthly fees. Read More

Anatomy of a Social Consumer [Infographic]
May 2, 2012
58% of consumers connect with brands on social media because they are a customer. When one follower shares information about you or something you've posted or written on social media, on average 77 people are reached. This can have a profound impact on increasing your agency's Read More

ITC Updates, Changes Website Rater Name to TurboRater for Websites
May 1, 2012
Insurance Technologies Corporation (ITC), a leading provider of insurance agency software and services, announced today updates to the online consumer rater eTurboRater, including changing the product’s name to TurboRater for Websites. Read More

How to Share Interesting Content on Social Media
April 27, 2012
There are countless articles online about social media, how to use it for business, how to engage your audience on social media, etc. etc. Almost always one of the tips include sharing content on social media your audience will find interesting. Read More

Masters of Marketing: Advanced Websites for Insurance Agents
April 19, 2012
Here's the presentation from today's Masters of Marketing webinar on Advanced Websites for Insurance Agents. If you would like to join us every Thursday at 12:00 p.m. Central when we discuss marketing tips, you can register here. Read More

Build an Awesome Website: 8 Things to Do Before You Get Started
April 18, 2012
When done right your insurance agency website can be the best tool in your marketing toolbox. When done right it can actually help you sell insurance. I know what you're asking. How do you build a website so it's done right? Read More

Insurance Technologies Corporation Unveils New Logo
April 17, 2012
Insurance Technologies Corporation (ITC) today unveiled the company’s new corporate identity and branding. The new logo, created by ITC’s internal design team, was created to reflect today’s ITC, a company with multiple insurance... Read More

4 Tips to Improve Your Blog Traffic
April 2, 2012
Do you have a blog? Is it driving traffic to your website? When done right blogging can generate great website traffic and leads. Many blogs are not done well because they don't think like the consumer. What the consumer wants is answers to her questions. Read More

ITC Adds Homeowners Insurance Quote Capabilities to TurboRater

Insurance Technologies Corporation (ITC), a leading provider of insurance agency software and services, announced today the addition of automated insurance rating information for both homeowner’s and tenant’s property and liability cov... Read More

How to Create a LinkedIn Page for Your Insurance Agency
March 19, 2012
By now you probably have a personal LinkedIn profile. But what about your agency? LinkedIn is growing and adding features to company pages. Not many agencies are using LinkedIn company pages so there is little competition for attention. Read More

Why People Leave a Website
March 8, 2012
Getting someone to visit your website can be challenging, especially with all of the posts, emails, tweets, etc. that are competing for attention nowadays. When consumers come to your website, the last thing you want is for them to leave right away. Read More

Timeline is Coming To Your Agency's Facebook Page: What to Expect
February 29, 2012
Last fall Facebook introduced a big change to personal profiles... a new profile layout called Timeline. This morning Facebook officially announced that Timeline will now be available to brand pages. All brand pages will be automatically updated with Timeline on March 30, 2012. Read More

22 Ideas for Compelling Content When You've Got Writer's Block
February 24, 2012
Everyone gets writer's block at some point. So how do you write blog posts when you don't know what to write? Here's a great infographic with 22 ideas to break out of that writer's block and create compelling content. #4 is my favorite: Interview someone. Read More

ITC Announces Updates to InsurancePro
February 7, 2012
Insurance Technologies Corporation (ITC), a leading provider of insurance marketing, rating and management software and services to insurance agencies, announced today the release of updates to InsurancePro, its agency management system. Read More

ITC Introduces Legacy - Arizona Auto Insurance Company to TurboRater
February 2, 2012
Insurance Technologies Corporation (ITC), a leading provider of insurance marketing, rating and management software and services, announced the inclusion of Legacy – Arizona Auto Insurance Company http://www.legacymga. Read More

ITC Welcomes Access Insurance Company into TurboRater in Tennessee
November 7, 2011
Insurance Technologies Corporation (ITC), a leading provider of insurance rating, agency management systems, insurance agency marketing and insurance websites, reported the addition of Access Insurance Company accessgeneral. Read More

Insurance Website Builder Now Includes Free Report Marketing
October 6, 2011
Insurance Technologies Corporation (ITC) is pleased to announce the addition of free report marketing to Insurance Website Builder (IWB), the premier insurance agency online marketing provider. Read More

Insurance Website Builder Now Includes Facebook Social Media Plugin
September 26, 2011
Insurance Technologies Corporation (ITC) is pleased to announce the addition of a Facebook social media plugin to Insurance Website Builder, the premier insurance agency online marketing provider. Read More

Insurance Technologies Corporation Introduces AgencyBuzz
September 20, 2011
Insurance Technologies Corporation today introduced AgencyBuzz, the premier drip marketing tool created for independent insurance agents. AgencyBuzz allows agents to automate their online and offline marketing processes and manage their contacts i... Read More

Insurance Technologies Corporation Expands TurboRater Team
July 12, 2011
Insurance Technologies Corporation (ITC), a leading provider of insurance software solutions, announced today it has expanded its TurboRater team with the addition of Justin Costa as carrier relations leader. Read More

5 Practical Email Newsletter Tips for Better Deliverability and Readability
July 5, 2011
While content is king, creating an effective email newsletter is about more than just writing. To encourage your readers to open your emails, there are some technical best practices to consider that can help improve your results. Read More

Insurance Website Builder Now Includes Mobile Websites
June 27, 2011
Insurance Technologies Corporation is pleased to announce the addition of mobile websites to Insurance Website Builder, the premier insurance agency website provider, which are available to all Insurance Website Builder customers at no additional cost. Read More

7 Tips of Effective Email Marketing Campaigns
June 14, 2011
It takes time to follow up on individual prospects and give your customers the personal attention they want. But time is a limited resource in a busy insurance agency. Email marketing is one of the most effective ways to consistently communicat... Read More




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