Marketing Blog

Keeping the Magic Alive: 4 Ways to Keep Your Website Fresh
December 7, 2016
“Are we done, now?” A customer asked me that question the other day after I took their website live. It seems innocuous enough.  I’m sure they just meant their time with me, but it made me think. Read More
The Most Important SEO Ranking Factors
December 5, 2016
We are often asked about search engine optimization (SEO) ranking factors for insurance websites. While Google has more than 200 ranking factors, some are more important than others. Read More
Signed, Sealed, Delivered: Get Your Emails to Inboxes
December 2, 2016
Have you noticed a substantial decrease in your email engagement? Do your emails go out, but your audience doesn’t seem to receive them? Are your email bounce rates consistently low, but your open rates continue to plummet? Read More
10 Warm and Inviting Content Ideas for December
November 30, 2016
In the midst of the holidays, it’s hard to believe 2016 is already almost over. We hope this year has been a great one for your insurance agency. Read More
Insurance Marketing in the Age of Digital Transformation
November 28, 2016
These are truly unprecedented times. The world is transforming around us. We’re playing Pokemon on our smartphones. The Chicago Cubs won the World Series for the first time in more than a century. Read More
What to Do if Your Insurance Website Traffic is Down
November 21, 2016
It’s one of the most common issues I hear when agents sign up for our internet marketing services. Their insurance website traffic is down. I tell them the same things I’m about to tell you. Read More
Masters of Marketing - Top Trends for Today's Insurance Website
November 17, 2016
For today's Masters of Marketing webinar, Website Coordinator Karly Baker highlighted the top trends today's insurance agents should focus on when it comes to their websites. Read More
What the Top Insurance Agencies Know About Marketing (That You Don’t)
November 16, 2016
Do you ever wonder what the best agencies are doing to be so successful? Do you struggle to understand online marketing? What the top agencies know about marketing can help you better market your own agency. Read More
The What, Why and How of Repurposing Your Content
November 14, 2016
You’re looking for the most efficient way to attract traffic and generate leads. You may have heard a content strategy can help get leads to your insurance agency website. Read More
Email Personalization: It’s Not What You Think It Is
November 9, 2016
It’s time to get personal with your clients. I don’t mean customizing just the greetings of your emails.  It’s time to stop treating your email database as one big group of ... Read More
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