Search engines and social media sites are really just a collection of data from elsewhere on the web, i.e., your website. This data includes locations, agency hours, agents and employees, products, content authors and reviews. Therefore, your site must notate these important elements in a computer readable format. To meet this need, the major players agreed to use schema.org as the recommended format. Once your website has been updated with the microdata, you will start to see your listings come alive. An example where this can be powerful is with reviews of your company.
Notice how that is a lot better than just a basic listing? Another way search engines and social media sites are moving towards better organization is through the requirement of an identity being placed upon the content that you have created. By claiming ownership of your content, websites such as Google are able to confirm the identity of the person posting the content. By confirming the identity, Google is able to organize it accordingly and treat it as useful. The same microdata discussed above is used to tie your identity to your content. Here is a recent blog post I wrote and how it shows up in Google’s results.
The Insurance Website Builder system automatically includes microdata for items such as blogs, locations, and reviews. We will continue to add more microdata as new entities become available.
You no longer have to be at your computer to look up something. Smartphones, tablets, laptops and ubiquitous Wi-Fi have enabled businesses the ability to reach their customers while they are on the go. For years now, I have been talking about how the mobile revolution is upon the insurance industry, and you must make your presence accessible to these devices. In June of 2011 to meet this need, we launched free mobile websites for all of our customers.
The revolution is over. Welcome to the new regime. Mobility is king. Your mobile presence should be just as powerful as your desktop experience.
Source : Mobile Local Search Volume Will Surpass Desktop Local Search in 2015, According to BIA/Kelsey
Everything that is on your main website should be available on your mobile website. This includes quoting, blogs, contact information, and other marketing methods. These features need to be easily accessible to the search engines as well as because they will be indexing these resources so mobile users can find you.
Useful and unique content
Nothing new here. By providing fresh and unique content for the search engines and your visitors to consume, your website will become a useful resource on the web.
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1415 Halsey Way, Suite 314 | Carrollton, TX 75007
Phone: (800) 383-3482