Marketing Blog


How Fonts Impact Your Insurance Website

Font selection can really make or break the design of your website. The Insurance Website Builder system gives you freedom and flexibility in terms of font selection. There are more than 600 fonts to choose from within our system but with great power comes great responsibility. Just because you can choose from a large number of fonts, it doesn’t necessarily mean you should.

How many different fonts should I have on my website?

As a good rule of thumb, there should be a maximum of three different fonts on your website. This includes both the graphical elements of your site and the fonts that you can control through the system. Less is more when it comes to choosing the number of fonts that you will display on your website. When too many different fonts are displayed on a website, it makes the design instantly feel cluttered and unorganized. Clean, simple insurance website designs evoke a feeling of trust and credibility. We encourage our customers to go for this kind of look in order to get the best results from their website.

How fonts impact page load time

The Insurance Website Builder system uses the Google Web Fonts library of fonts, which gives you the freedom to make your website fit your agency and branding. Be mindful of size when activating these fonts through the system. Too many font styles can slow down your site, so only select the font styles you actually need. When you look through Google Fonts, you can click on a font, and it will show a graph (Figure A) that shows the impact the font will have on your insurance website’s load time. It is safest to activate the fonts that fall under the green section of the graph.

Font activation in the admin console

The best way to activate fonts on your website is through the Site Style/Color Editor section of the Insurance Website Builder system. At the bottom of this section, you can type in the Google Font that you would like to use and then press the Add Selected Font button. After you have added two or three fonts, you will then see them appear in every dropdown menu for fonts. So for example (Figure B), in the footer, under font style you can activate whatever font you would like. Then when you go to make edits in the footer section of the Content Editor, you will notice that the default font is the font that you selected in the Site Style/Color Editor. This makes editing much simpler because you don’t have to manually change every font to the desired font selection.

Coloring and bolding fonts

Beware of choosing too bright of colors for your fonts. Normally, you want to choose dark, bold colors that will stand out and make it easy for your customers to read. Also, you want to make sure to only bold certain key phrases. If you bold too many sections or phrases on your website, then nothing will stand out. Below is a good example (Figure C) of bolding and coloring important phrases to make them both stand out on the site and enhance their SEO properties.


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