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Email Marketing is Changing

Email marketing isn't new, and it may not even feel that exciting to a lot of marketers anymore. We've been using it for years to keep in touch with and maintain relationships with customers - so it's lost a little of it's luster. Some may even say it's old hat. That is changing though.

Lately, with the increasing use of smartphones, tablets and other mobile applications, we’ve seen email marketing's effectiveness continue to rise. However, many agencies are not adapting to mobile which could have disastrous effects.

Below is an inforgraphic from KISSmetrics explaining what's changing for email marketing to adapt to mobile, and gives some tips to improve your email marketing to mobile customers.

The AgencyBuzz team already creates templates that are mobile friendly for you and we've done several webinars on using images and content effectively for better delivery and engagement rates. We'll continue to bring you more information on mobile marketing.  If you need more information or help making your emails more mobile friendly, give us a call and we'll be happy to help.  

Click on the infographic below to see a full sized view:

Email Marketing is Changing
Source: Email Marketing is Changing




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