1. Review and gather content.
2. Reformat content.
"This article describes how content curation adds value for your audience. As an author, I also like how content curation keeps me on top of the latest industry trends."
3. Publish or share content.
• Make sure your curated content has a connected theme. It helps the reader contextualize what you’re sending them. So, select a theme from the beginning (see next bullet for examples). If you are an insurance agent, post information about that.
• You can create a theme based on rotating topics. Try compiling Ask the Experts posts. For young customers, a collection of curated Getting Started posts are helpful. And everyone would appreciate a compilation of This Year’s Top Industry Trends posts.
• I mentioned this before, but it bears repeating. Always link back to your sources. The number one rule of content curation is to give credit. Do not pass off other people’s work as your own. That’s a good life rule in general.
• You can curate different types of content, not only blogs or online articles. Share videos from YouTube or live tweets from an event. Or, link to a great webinar you attended. My point is… If it’s available online, and you think your audience will like it, share it!
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Phone: (800) 383-3482