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1. Rebuild Your Content Strategy Around Answers
A tall Douglas Fir has well-established roots in the earth. Likewise, the roots of your evergreen blogs should be in an answer-based content strategy.
In the age of the empowered consumer, an agent’s success is the ability to provide solutions.
2. Look for Long-Tail Keyword Topics
Once you’ve committed to providing answers, it’s time to look for questions.
Find out what consumers are asking. This can be about the services you offer and the people and items they protect.
Poll your staff to see which questions come up most often. Or, search online forums like Yahoo Answers or Quora.
3. Segment Your Topic List
Topics or questions that are time-sensitive or trendy should go to a different list. Use them later in a non-evergreen blog post.
Time-sensitive blogs can also be valuable for your blogging strategy. Everything that’s left over will be your evergreen blogging list.
Now you have your evergreen blog topics. Research them.
You want your evergreen blog articles to be 10x content. That is, 10 times better than similar articles on the topic. That will help maintain high rankings and drive long-term traffic.
Link to the sources you researched for the article. This citation will help boost your post’s credibility.
5. Use Numbers Wisely
Adding statistics to your blog post can earn the trust of your readers.
If you want your article to be relevant for the long-haul, avoid quoting any data with a limited shelf life. This includes any year-over-year numbers data from annual surveys.
Statistics with relative numbers are more likely to help your blog stand the test of time. A great example is the statistic from earlier about achieving 13x greater ROI.
6. Promote and Re-Promote
As with any blog article you write, promotion through social media is key.
Evergreen blogs are also easy to re-promote, since they remain relevant for years on end.
Plan on sharing your evergreen articles on social media every few months. Be sure to switch up the messaging each time you re-promote the post.
7. Analyze and Re-Iterate
Evergreen blog articles can bring you traffic and long-tail keyword rankings month after month.
But, you won’t know how these articles impact your agency’s growth if you don’t check.
Take a look at the landing pages report of your website’s Google Analytics account each month. Check which blogs show up, and how many views they received.
If certain blogs are on that report each month, try writing similar types of articles. Drive even more traffic to your website.
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1415 Halsey Way, Suite 314 | Carrollton, TX 75007
Phone: (800) 383-3482