Videos

Operation Agency Success: Improve Your Search Engine Rankings
February 2, 2016
In today's online-driven world, SEO is more necessary than ever. ITC President Laird Rixford gives some tips on how you can improve your insurance website’s ranking in the search engines. Related Articles Why is My Insurance Website Not on the First Page of Google? SEO Terms You Need to Know for Your Insurance Website What is SEO and Is It Important to My Agency? Read More
Operation Agency Success: How to Better Brand Your Agency
January 5, 2016
Everything is agency marketing. Branding your agency starts with a great logo. ITC President Laird Rixford talks about logos and how putting your logo everywhere contributes to your agency's brand.Related ArticlesWhat is a Brand?How to Kill Your Brand With Black Hat SEOHow Social Media Can Hurt Your Agency's Brand Read More
ITC 2015 Year in Review
December 31, 2015
Here's a look back at our 2015: what we accomplished and the fun we had while doing what we do best. Here's to an awesome 2016! Read More
Operation Agency Success: Employee Buy In
December 1, 2015
Have you asked your employees what they think of your insurance agency website? Ask them what your clients think. Have you asked your employees about your comparative rater or agency management system? Getting your employees' buy in on these technology decisions can make your employees happier and your agency better. ITC President Laird Rixford explains. Other Articles Read More
Operation Agency Success: What Your Insurance Agency Website Needs
November 3, 2015
If your insurance agency website isn't getting the response you want, take a look at what it offers your clients. Does it have these four things? ITC President Laird Rixford discusses the must-have items for every insurance website. Related Articles Avoiding Common Insurance Website Pet Peeves How Your Insurance Website Impacts Your Online Leads Read More
Operation Agency Success: 5 Traits of a Great Comparative Rater
October 6, 2015
What makes a comparative rater great? ITC President Laird Rixford talks about the five traits that make a comparative rating system the right tool for your independent insurance agency.Related ArticlesThe Value of a Comparative RaterNow is the Time: Comparative Rating System EditionBehind the Scenes: Adding Rates to a Comparative Rater Read More
Operation Agency Success: Do Something New
September 14, 2015
As an insurance agency owner, your work is never done. Laird talks about why you need to think outside of the box to ensure your agency continues to be a success.Related ArticlesOperation Success: Make a Change Operation Agency Success: Finding Your Agency's Niche  Read More
Operation Agency Success: Cyber Security
August 5, 2015
Today, cyber security is a major subject for all industries including insurance. In this video, Laird talks about the importance of cyber security and how your agency can maintain it.Related ArticleStill Using Windows XP? You are Risking Everything. Read More
Operation Agency Success: Content Marketing, Part 2
July 7, 2015
Content marketing is a major investment of time or money. Your insurance agency website needs to have fresh, unique content on a regular basis. Laird talks about the many ways you can create content marketing that works. Related Articles Operation Success: Content Marketing, Part 1 Operation Agency Success: Content is King Is Your Insurance Website a One-Stoplight Town? Read More
Operation Agency Success: Content Marketing, Part 1
June 2, 2015
Content marketing is an investment of time or money. Your insurance agency website needs to have fresh, unique content on a regular basis. Laird talks about the benefits of content marketing and where you can get ideas. Related Articles Operation Agency Success: Content is King Celebrate Summer with These 10 Blogging Ideas for June! What a Neglected Blog Says About Your Insurance Agency Read More
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